About

After getting cut off on three separate occasions (in one day) in the terrain park by a clueless “Joey” at Mount Snow, Vermont, I decided to spend the day spraying any “Joey” I would see. Inspired by my good deed, I went home drew up a logo wrote “Slash Joeys” across it, made the logo into a sticker and Hird was born.

Growing up in Brooklyn NY and hating my surroundings preferring the mountains and punk music over all the robotic lames around me trying to emulate what was portrayed in gangster movies, I surrounded myself with skaters and punks attending punk and hardcore shows. Being I had this kind of influence it was only natural that snowboarding was the next evolving step in my life.

When I first heard the term “Joeys” in Vermont, I was thinking it applied to me, however I was informed that “Joeys” was more of a state of mind of the basic Normies with no personality in line with “Massholes” and “Connecticunts.” Thus, I was presented with a sticker of the Vermont license plate which stated – “don’t piss off the locals” and was told I was the first New Yorker to ever be presented such a sticker with local permission (I highly doubt this is true but that’s the story I HIRD and I am sticking with it.)

As I started riding out west where “Joeys,” “Massholes,” and “Connecticunts” are not really an issue – I realized all the basic lame asses no matter where they are from are trying to taint our lifestyle. Thus, slashing the polo shirt normies out west became just as good of deed and was just as fun.

Furthermore, I needed an excuse to tell my wife so I can snowboard more often because she just didn’t get it – Why my whole life revolved around getting as many days in as possible. Therefore, a snowboard lifestyle company would give me the excuse where I need to go snowboarding for business – problem solved. That, and I just did not have the talent to be any kind of pro.

Hird is dedicated to the cause bringing riding back to its “against the grain” roots and slashing the basic normies just because it is so damn fun.